A strong public relations plan that focuses upon reaching
the ear or eye of the customer is an essential aspect
of creating a successful and rewarding metaphysical career.
Like all other types of work, a metaphysical worker must
professionally plan a means to build and remain in business.
Promoting for yourself, regardless of the fact that you
are the new or seasoned metaphysical worker, is partly
image selling and partly service branding. For the new
healer, counselor or energy worker, a public relations
campaign as well as a powerful, informative and result
oriented service promotion will ensure that weaknesses
are overcome as the public gets to know you and your services
and chooses you and your services when necessary.
Until you have gained a prominent public image, you are
operating from a fragile business perspective. A focused
public relations campaign will strengthen any reputation
by first speaking directly to the community and their
needs with clear and positive advertising messages. Reaching
the community can first be achieved through sponsoring
local small healing or earth centered businesses, volunteering
with local or national charities, joining community groups
or writing articles that provide information about your
community values. All of these intercommunity activities
are a form of advertising. As the community grows to know
you and your interests, your relationship with your specific
customer will grow. As you network with new metaphysical
leaders and associates, you will begin to share your opinions
and values and your community relations campaign will
take on a life of itself. Your opinions and attitudes
will be repeated by others as they talk about you. And,
talk is the best way to develop a successful reputation
within your community.
After you have begun to develop substantial amount of
public recognition, it is time to find a means of publicizing
your services. Most advertising techniques are focused
upon developing relationships between you and your best
customer. A healer or energy worker that is not recognized
in the community essentially does not exist in the community
and can not grow in practice or experience. For healthy
growth, the public needs to hear your name and the service
you provide at least 15 times. Any technique that puts
your good name and service in the minds of your customer
is a good one. As your name is repeatedly made available,
your position in the community will begin to produce.
One cost effective means of spreading your name and business
service is via magazine advertisements or internet advertisements.
These types of promoting do not need to be costly. When
the community hears your advertisement along with your
name and contact information, customers will begin to
recognize you as a leader in your industry. Your name
will become branded and synonymous with your service.
Customer growth will essentially far exceed the cost of
any expense in advertising.
It is essential for you to set a goal of branding. Instant
recognition of the name of your business or your own name
aligned with the service you provide is known as branding.
And, branding occurs only when the public hears your name
on a consistent basis. Good branding happens when your
name and service is associated with a powerful and positive
entity. The public expects to hear of your company in
a public manner. Psychologically, the customer feels an
alliance with you when hearing your name through a communal
means such as radio or host recommendations. Because your
customer already knows and trusts you through your community
relations campaign, now hearing of you from a reputable
and professional means of advertising, like newspaper,
magazine or radio bonds your relationship and ensures
that you and your services will be first on your customers
mind when your services are needed.
It is proven that successful public relations will come
from consistent advertising. Your tailored messages of
information and public service will reach those specific
members of the community that you need to know assuring
that you stay in their minds. Your professional image
and service, once formed, will continue to grow as you
persist in your promotional efforts. The small financial
commitment necessary to keep your name on the tongues,
ears and eyes of your customer is well worth the productive
benefits that will come to you as your entrepreneurial
career grows.
sHEALy